How Can Mobile Applications Push Your Business Boundaries in 2021?
New year, new gears! And it’s undeniable for people to predict what challenges and advancements will usher in the field of technology.
Are you still in a dilemma whether web or mobile apps are better to invest in 2021? let’s find the best answer to this question below…
Firstly, the central consent of this blog is not to claim whether websites are better or mobile applications. Instead, the only concern is to help you make your investments done in the right place, which add more value to your business.
Now let’s resume our first statement…
Well, businesses with cumbersome wallets can invest in both mobile apps and websites to upscale their business growth at fast-paced. However, what if you have just rolled out with your startup in 2021?
The choice between mobile apps and websites broadly depend on the cost, development time, targeted audience, usability and market demands. For any startup, determining the best strategy to develop its business in 2021 is one of the most daunting tasks.
Let’s have a look over stats and figures to know the market trends:
The Growth of Mobile App Industry At The Fast Pace
- Forecast from the eMarket reveals that US adults spend more time on mobile apps comparatively on TV. From spending 2 hours to 30 minutes on mobile apps in 2014 has been expected to reach 3 hours 54 minutes in 2021. On the other hand, spending TV time in 2014 will be decreased from 4 hours 20 minutes to 3 hours 22 minutes in 2021.
- With over 2.7 billion smartphone users, 1.35 billion tablet users across the World, spending 90% of mobile time on the applications. According to the Buildfire report, the usage and download rate of mobile apps are rapidly growing and expected to generate $ 189 billion revenue in 2020.
- The forecast from Statista, predicts that, as mobile usage grows in popularity in certain regions, the number of app downloads globally increase from 17.5 billion in 2017 in America to 34 billion in 2022.
The figures are quite impressive and encouraging you to invest in mobile apps to help you conquer the future market successfully.
However, the central question remains the same, Why Mobile applications increasingly becoming popular today?
Reasons to Invest in Mobile Applications Over Desktop websites
Undoubtedly, investing in mobile app development solutions is one of the budget-draining tasks for the startups, so it is worth going through with the pros and cons of spending on mobile apps.
Before understanding the advantages of mobile apps for businesses, many of you must be curious to know why software development services have become an urgent need of the hour?
The simple answer to this question is REVENUE!
According to statista, in the fourth quarter of 2019, there were 2.57 million apps for Android users and making Google Play Store the biggest platform for mobile app download. Whereas, the Apple’s App Store is the second-largest app store with 1.84 million apps for iOS users.
With the increasing trend of digitization in today’s World, companies are spending a considerable amount of investment in launching apps, not just to increase their brand visibility over the globe, but also to capture the largest segment of the market.
With the cost of hiring the app developer starting from $18 to $30/hr and the overall cost of the app development varies significantly on its features and complexity, getting the highly engaging application for the business is not as simple as defining the business strategies. Still, companies take the risk and go beyond their limited budget and all through extensive efforts. WHY?
It is only to seek customer attention, finding better opportunities to generate higher revenue, getting higher ROI and making their brand stand apart in the cut-throat competitive market.
The entire object has been achieved through in-app purchase and in-app advertisement that ultimately encourage customers to make a necessary action through the mobile application.
Apart, here are the reasons why mobile apps are becoming so crucial for business in 2021?
Flexibility to target global audiences with mobile apps and according to Business Insider, India is the largest mobile app download market today followed by the US and Brazil.
The mobile app market is more extensive and aggressively growing and evolving without showing any sign of downwards. However, as the number of applications is increasing in-app stores and play stores, competition is also rising and making it highly challenging for the businesses to set their foothold in the market.
With 90% of the World’s population connected over the internet, M-Commerce has become the hot trend of the town. In recent years, online shopping has become one of the top online activities because it is convenient for consumers and retailers. Moreover, according to Google rules, it is essential to have a mobile-first payment gateway on your app.
As per Statista, App usage is overgrowing and predicted to generate 50% website traffic from mobile applications.
With the emerging technologies like AI, ML, Blockchain, IoT, Chatbots, Data Science and more, 83% of enterprise workloads will be managed by clouds.
Applications with faster loading times, user-friendly interface, less power consuming features and quicker yet secure data transformation, mobile apps are rapidly transforming the mobile industry.
Now the question is how Mobile apps can benefit your business in 2021?
Dive Insight!
Advantages of Having Mobile Application For Your Business
No surprise in this fact that Mobile applications have become an urgent need of an hour. In fact, if you are thinking that you are just a startup and already have a website, and hire app developer is just additional expense for your business, then you are making a horrible mistake.
If your organization is not having a mobile app, it means you are losing the most significant segment of the smartphone users and lack an advanced necessity of your business.
Moreover, eMarketer forecasts that mobile commerce is expected to account for half of the total eCommerce sales by 2021. Regardless of the size and nature of the business, eCommerce companies can utilize mobile applications as a tool for acquiring new customers and reaching new audiences.
If you are still wondering whether you should hire an Android app developer, then you should go through with the benefits of having an application for your business.
Leverage Push Notifications to Accelerate Business Sale
Push notifications are the most integral part of your mobile application. It not only helps you keep your customers stay connected with your brand but also allows you to update them with the latest offers and promotions.
With regular updates or push notifications, customers are continuously encouraged to buy from you. Further, by taking advantage of geo-tracking and programmatic advertising, you can connect with customers at the perfect time of the day. If you locate the right time to contact the right customer, they will likely make the much-needed action.
For example, if a customer is browsing for an item, let them know what accessory they can opt for along with that product or any newest version of the product will be launched in a few days. If you are noticing someone is majorly shopping through your mobile app during the night hours, then you can help them complete the purchase by sending the personalized promotion offer.
Freedom To Customize Your Application
Unlike, websites and mobile websites are based a lot on browsers to perform all necessary functions as the back button, refresh button, the address bar and more. However, with mobile applications, there are no restrictions to follow.
A mobile application can be designed with impressive features like tap, swipe, drag and more which are far easier to follow. Applications built with these gestures are more comfortable to navigate and help users to perform a task without any hassle.
If you find it challenging to integrate these features in a mobile app, then you can hire mobile app developers who can easily customize the interface of the app and make it simple to browse.
Provide More Value To Your Customers
Did you know what the reason behind the increasing Mcommerce sales is? Apart from shopping convenience and 24/7 availability of your brand, customers are excited to leverage the loyalty program and collect traditional reward points through an app.
With various outlets available to offer the same products and services to the customers, it becomes difficult for the customers to make a decision. But mobile applications with unique loyalty points can engage the clients in your store.
24/7 Availability For Customers
One of the essential benefits of having mobile apps is that they are available even when your customers need it the most.
Those were the days of the past when people visited local stores with their list and were able to buy their necessary items in restricted timeframes. Now the customer services are no more left with face-to-face interactions between customers and sales executives. Instead, with the AI mobile apps, shopping anything from grocery to clothing has become a matter of voice command.
Improve Customer Engagement
No matter how unique your app idea is or allow appealing your application is, if it is unreachable to the targeted audience, then you may lose the potential customers. All clients need a way to reach a business that sells a product or services that are interested in.
To improve the customer experience on the mobile application, it is best to create a help desk on the mobile platform where customers can post their questions, orders, comments and complaints.
Ability To Turn Your App Into Social Platform
Recent research says that many users are tempted to log in the applications which are suggested by their friends. Incorporate this idea into your marketing strategy will help people to log in your app directly through the social media apps including Facebook, Twitter, Instagram, and so on.
To further increase the customer engagement, retention and repeated sales, you can include features like in-app messaging, comments, post share options.
Empower Your Website With Mobile App
Startups with the shoe-string budget usually ask this question, do they need an app if they have a functional responsive website? Well, the matter of the fact is, mobile apps can complement the capabilities of your site and double the traffic.
Above all, like a website attracts new customers, mobile apps create loyal customers and make your brand image stronger. HOW?
To visit any website, users may need to open a browser or enter a URL of the site, whereas mobile apps can be logged in with a single tap on the screen on the smart device.
Secondly, a mobile app creates a two-way communication with the users, whereas a website is a great platform to offer only information.
Increase Your Brand Visibility in the Market
There is no better yet quick way to spread brand awareness than launching a mobile app for your business.
While users spend around three to four hours a day on mobile devices and mobile applications are the most significant segment. So it’s safe to say that they click the applications every day, that they have installed on their devices. The regular encounter on the apps can help them remember what apps they have visited a day and consider it a branding opportunity for the apps.
In case, users are not actively accessing the applications, the push notification of the apps make them remember your brand name. The presence of the app on the mobile device will help in building strong brand recognition.
Ending Note
Hopefully, you understand the fact that mobile apps are catering an integral role in your business growth. Having a functional website is the beginning to create an online presence of your brand. Still, a well-designed mobile application can help you attract the customer by offering personalized content.
Once you develop a mobile application for your business, take the opportunity to increase the user engagement by merely providing a platform to add reviews, suggestions or queries and make it interactive as much as possible.
After gaining the customer trust, it’s time to compass your application to the social network and offer a customized shopping experience by only using the geolocation feature in it.
Always, remember the success of the mobile app lies in its development and marketing procedure, so make sure you did it rightly.
In case, if you find it complicated, it is recommended to look for software development services and get your app developed by highly skilled professionals although under the limited budget. Instead of following any one-fit for all mobile app development strategy, they analyze your requirement, deploy the latest methodologies and try to develop applications without putting a burning hole in your pocket.
